Eddie Prickett - AIE Alumni
Client: The Academy of Interactive Entertainment (AIE) - an Australian / US Not-For-Profit 3D Animation & VFX College
Goal: Increase Conversions
Video Format: Social Media Post
Platforms: Facebook Post, Website Post
Success Stories are a great way to create an emotional connection with your brand, because they're largely about showing the literal and emotional effect of using your service. They're a video type that are extremely powerful in increasing conversions. They can also be fantastic content to keep your brand in the forefront of your prospect's minds in general.
Eddie is emblematic of who AIE's students want to be after they graduate, so he was perfect for marketing material. AIE used this video not only as a post on social media and web, but also to show to students who were close to signing up for a course but were still on the fence about doing so.