A reliable Sydney video partner
to raise brand awareness
and boost sales.
The Problem:
Digital Marketing content that falls short of objectives. Spending your budget and spinning your wheels in a crowded marketplace.
The Solution:
An innovative, creative and professional video team that covers every part of the process, so you don't have to. Video communications that drive results.
"The end result was a dynamic video that was so on-message it could have been produced internally."
​
Scott Newton, Game Plus
Marketing videos, social media videos, passion projects, corporate videos & TV Commercials
We use creative video marketing to get through to your customers & communicate your message, so you can keep doing what you do best. Click the thumbnails below to view some of our work (more available upon request).
Dear Market Leaders,
​
We understand what you’re dealing with.
In this complex and ever-demanding world of marketing, you’re constantly balancing the latest digital innovations.
Managing budgets with precision.
Deciphering data to forge impactful strategies.
Ensuring every campaign aligns seamlessly with your company’s vision.
And leading a team towards creative excellence amidst relentless competition.
All while maintaining the highest ethical standards.
And striving for both immediate and long-lasting brand success.
That’s a lot.
There’s pressure to hit your marketing objectives and often consequences you’d rather not think about if you don’t.
​
The last thing you want to have to deal with is a video team that you can’t rely on.
Video suppliers whose hands you have to hold.
Filmmakers who can't reach a standard of quality that reflects the quality of your business.
Writers, interviewers and editors who can’t communicate your complex offering in a way that’s easy to understand.
Directors who fail to make your staff look good or meet your objectives.
People you can’t get on the phone and who don’t reply to your emails.
​
Suppliers who aren't trustworthy, authentic and transparent.
Productions that you have to assemble and coordinate yourself AND THEN oversee the process from beginning to end.
Video that doesn’t get through to your customers.
Video that simply doesn’t stand out above the noise.
We get it. It’s stressful and you don’t need that.
Well, all of that is why our high quality clients come back for more, again and again.
We can be relied upon.
We’re easy to work with, we’re professional and we take care of the process from beginning to end.
​
To provide something that's original and unique to your business.
A strong result that increases your audience engagement, raises your brand awareness and boosts your sales.
That means our clients know they can get a good return on their investment.
We’re pro filmmakers who are experts in digital marketing & advertising.
We’ve got you.
GET THROUGH TO YOUR CUSTOMERS
An extension of your team
Our goal is to get through to your customers, so you can provide something that changes their lives.
Whether that’s a revolutionary new AI that empowers business owners to build the business they’ve always dreamed of.
A college course that allows students to create a life they never thought possible.
Or a wealth management platform that provides a safe and secure future for an investor's family.
We’ve got the skills and the empathy to do it.
No cookie cutter solutions, no one-size-fits all.
An original, tailored solution to amplify your unique message.
​
From a business with consistent 5 star reviews and over a decade of experience across 28 different industries.
That means more results for your business.
More security.
More money.
More freedom.
​
More memories.
More time with your family.
Let’s create something extraordinary together.
Frequently Asked Questions
-
What does a Video Production Agency actually do?A video production agency is somewhere between a video production company and a marketing agency. A good video production agency will get to know your business inside and out. They will assess your branding, your web and social media presence and your design aesthetic. They will listen to your overarching marketing objectives, find out what your experience with marketing, both video and general, has been like so far and determine what level of preparedness you are at for video marketing. They will then work with you to create content to plug into your marketing strategy. This may vary depending on how much of an existing marketing strategy you currently have. Larger corporates often have an extensive multi-channel strategy already in place and just need strategically crafted content to supercharge their funnel. Smaller companies, on the other hand, often need help creating a strategy, in which case a production agency will work in tandem with marketing campaign experts to craft a funnel that will increase revenue.
-
Why video? It seems like a gamble.Video is actually the most highly valued form of information on the internet, which means that if you want to rise above the noise, video is a crucial part of your marketing strategy. Here are our Top 10 statistics, from Hubspot & Wyzowl, that show how popular video marketing has become in recent years: 1. 92% of marketers continue to value video as an 'important part' of their marketing strategy. 2. 86% of businesses use video as a marketing tool. 3. Embedding videos in landing pages can increase conversion rates by 80%. 4. 86% of marketers say video has helped them generate leads. 5. 81% of marketers say video has helped them directly increase sales. 6. 94% of marketers say video has helped them increase understanding of product or service. 7. Adding a video to marketing emails can boost click-through rates by 200-300%. 8. 88% of people say they've been convinced to buy a product or service by watching a video. 9. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. 10. 87% of marketers say video has helped them achieve general good ROI.
-
How can I be sure that I’ll get a good return on my investment?Look, we’re not going to tell you that we can guarantee you a great ROI (and any video marketer that does isn’t being honest with you). There are too many other factors at play in your business that we have no control over. We can, however, do everything within our power to ensure you exceed your marketing objectives. How do we do that? Other than applying our talents, wealth of experience and well-honed skillsets, we use science. Firstly, our approach is backed by research, data and statistics of what video marketing works and what doesn't, across B2B, B2C and a wide variety of different industries. Secondly, for an added fee, we can use advanced emotion AI called neuromarketing to assess our creative content for its emotional viability at every stage of the process. This means that anything we create has the maximum chance of getting through to your customers on an emotional level.
-
Why do I need to affect my customers’ emotions?95% of a customer’s buying decision is made subconsciously, so the emotional brain drives most of our purchasing decisions. We decide with emotion and justify it with logic. So you can explain the rationality of your offering until the cows come home but if your prospect isn’t feeling it, it won’t translate to a sale. According to Emonomy, unfortunately, out of the 39% of ads that are actually noticed, 19% manage to evoke any emotion and only 3% evoke positive feelings and brand attitudes. This means that most media budgets are burned on ineffective advertising. We want any budget you spend with us to be used wisely. Ergo, emotion comes first.
-
Why is Black Iris Films the best choice for me?We can’t make that decision for you because, ultimately, art is subjective and you have to decide if you share our taste. We attract clients who we have things in common with and if you happen to choose us, you will too. We’re a big believer in compatibility, which is why we have such long standing relationships with our clients. We only work with people who are a good fit. Have a look at our videos and see what you think. If you like what you see and you like what we have to say, then get a quote for your project now. Otherwise, best of luck!
-
What’s involved with video production?As every project we create is uniquely tailored to your needs, this answer varies. There is no one-size-fits-all solution. In general terms, the process tends to unfold like this: Video production with us is simple and fairly hands-free. The focus is on making you look and feel comfortable on camera. It starts with planning, where the team works with you to understand your message and how to best convey it visually. During filming, a small, highly skilled team guides you every step of the way, ensuring a relaxed but efficient environment. They'll give clear instructions and use techniques to make you appear natural and confident on screen. The editing phase then polishes the footage, highlighting your best moments. Editing is where the story is told and with the way we work, there's tons of flexibility, meaning we can craft a product that communicates your message in a way that suits your needs and reflects the tone and vibe of your brand. You'll be given a fixed-price quote initially with a set video duration and a limited number of rounds of feedback. This means that unless you decide to change the scope during the project, you'll pay exactly what you were quoted, allowing you to allocate your budget confidently and stress-free. After that, nothing left to do but post your video and watch your returns soar :)
Let's do this
We can't wait to hear from you!
Call us: (+61) 0402 640 727
Email us: info@blackirisfilms.com
Video Production Agency Sydney
