30 Second Commercial
KPMG Tax Estimator by Independent Reserve
Client: Independent Reserve / KPMG
Goal: Build leads
Video Format: 30 Second & 15 Second Ad
Independent Reserve gained a ton of leads through this ad we created for their freebie offering - a tool to calculate tax on cryptocurrency. The strategy was to gain leads, in order to ultimately increase sign ups to their cryptocurrency trading platform, by offering this free tool in partnership with KPMG.
We decided the best way to do this was to show how this solves a problem for their customers - the headache of dealing with cryptocurrency reporting at tax time.