Client: The Academy of Interactive Entertainment (AIE) - an Australian / US Not-For-Profit 3D Animation & VFX College

Goal: Convert Warm Leads to Hot leads

Video Format: Social Media Video

Platforms: Facebook Post, Video Blog Post

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A different kind of Success Story, 'My First Week at AIE' was designed to create an emotional connection with AIE and its courses. We wanted to make leads who were sitting on the fence take the next step and apply for a course. Marketing your company based on the emotional experience of your products or service is crucial to standing out from the pack.