A video production agency is somewhere between a video production company and a marketing agency. A good video production agency will get to know your business inside and out. They will assess your branding, your web and social media presence and your design aesthetic. They will listen to your overarching marketing objectives, find out what your experience with marketing, both video and general, has been like so far and determine what level of preparedness you are at for video marketing. They will then work with you to create content to plug into your marketing strategy. This may vary depending on how much of an existing marketing strategy you currently have. Larger corporates often have an extensive multi-channel strategy already in place and just need strategically crafted content to supercharge their funnel. Smaller companies, on the other hand, often need help creating a strategy, in which case a production agency will work in tandem with marketing campaign experts to craft a funnel that will increase revenue.

Video is actually the most highly valued form of information on the internet, which means that if you want to rise above the noise, video is a crucial part of your marketing strategy. Here are our Top 10 statistics, from Hubspot & Wyzowl, that show how popular video marketing has become in recent years: 1. 92% of marketers continue to value video as an 'important part' of their marketing strategy. 2. 86% of businesses use video as a marketing tool. 3. Embedding videos in landing pages can increase conversion rates by 80%. 4. 86% of marketers say video has helped them generate leads. 5. 81% of marketers say video has helped them directly increase sales. 6. 94% of marketers say video has helped them increase understanding of product or service. 7. Adding a video to marketing emails can boost click-through rates by 200-300%. 8. 88% of people say they've been convinced to buy a product or service by watching a video. 9. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. 10. 87% of marketers say video has helped them achieve general good ROI.

Look, we’re not going to tell you that we can guarantee you a great ROI (and any video marketer that does isn’t being honest with you). There are too many other factors at play in your business that we have no control over. We can, however, do everything within our power to ensure you exceed your marketing objectives. How do we do that? Other than applying our talents, wealth of experience and well-honed skillsets, we use science. Firstly, our approach is backed by research, data and statistics of what video marketing works and what doesn't, across B2B, B2C and a wide variety of different industries. Secondly, for an added fee, we can use advanced emotion AI called neuromarketing to assess our creative content for its emotional viability at every stage of the process. This means that anything we create has the maximum chance of getting through to your customers on an emotional level.

95% of a customer’s buying decision is made subconsciously, so the emotional brain drives most of our purchasing decisions. We decide with emotion and justify it with logic. So you can explain the rationality of your offering until the cows come home but if your prospect isn’t feeling it, it won’t translate to a sale. According to Emonomy, unfortunately, out of the 39% of ads that are actually noticed, 19% manage to evoke any emotion and only 3% evoke positive feelings and brand attitudes. This means that most media budgets are burned on ineffective advertising. We want any budget you spend with us to be used wisely. Ergo, emotion comes first.

We can’t make that decision for you because, ultimately, art is subjective and you have to decide if you share our taste. We attract clients who we have things in common with and if you happen to choose us, you will too. We’re a big believer in compatibility, which is why we have such long standing relationships with our clients. We only work with people who are a good fit. Have a look at our videos and see what you think. If you like what you see and you like what we have to say, then get a quote for your project now. Otherwise, best of luck!

As every project we create is uniquely tailored to your needs, this answer varies. There is no one-size-fits-all solution. In general terms, the process tends to unfold like this: Video production with us is simple and fairly hands-free. The focus is on making you look and feel comfortable on camera. It starts with planning, where the team works with you to understand your message and how to best convey it visually. During filming, a small, highly skilled team guides you every step of the way, ensuring a relaxed but efficient environment. They'll give clear instructions and use techniques to make you appear natural and confident on screen. The editing phase then polishes the footage, highlighting your best moments. Editing is where the story is told and with the way we work, there's tons of flexibility, meaning we can craft a product that communicates your message in a way that suits your needs and reflects the tone and vibe of your brand. You'll be given a fixed-price quote initially with a set video duration and a limited number of rounds of feedback. This means that unless you decide to change the scope during the project, you'll pay exactly what you were quoted, allowing you to allocate your budget confidently and stress-free. After that, nothing left to do but post your video and watch your returns soar :)