As any agency knows, metrics are the heartbeat of any marketing campaign, video included. Yet, the terms can sometimes seem like a foreign language. Here are some key terms to understand:
Views: Counted differently across platforms, YouTube counts after 30 seconds, Facebook after 3.
Play Rate: The percentage of viewers who clicked play.
Engagement Rate: The percentage of viewers who interacted with your video.
Click-Through Rate (CTR): The rate at which viewers clicked on your CTA.
Conversion Rate: The rate of leads converting to customers after watching.
Drop-Off or Bounce Rate: The rate of viewers who left before finishing the video.
🎬 For a more in-depth explanation of each term and how to improve your metrics, watch our video.
