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Video Marketing Metrics: An Agency Guide

As any agency knows, metrics are the heartbeat of any marketing campaign, video included. Yet, the terms can sometimes seem like a foreign language. Here are some key terms to understand:


  • Views: Counted differently across platforms, YouTube counts after 30 seconds, Facebook after 3.

  • Play Rate: The percentage of viewers who clicked play.

  • Engagement Rate: The percentage of viewers who interacted with your video.

  • Click-Through Rate (CTR): The rate at which viewers clicked on your CTA.

  • Conversion Rate: The rate of leads converting to customers after watching.

  • Drop-Off or Bounce Rate: The rate of viewers who left before finishing the video.


🎬 For a more in-depth explanation of each term and how to improve your metrics, watch our video.


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