BLACK IRIS FILMS
LEARN

Simple Tips & Tutorials for
Video Marketing Best Practices

Social Media Video Production: A Comprehensive Guide to Captivate and Convert Prospects

In today's digital age, the battle for customer attention has moved to new frontiers, and nowhere is this more evident than on social...

Striking the Perfect Duration in your B2B Video Marketing Strategy

Video duration can be a double-edged sword. Too long, and you risk losing viewer interest. Too short, and you might not convey your...

5 Ways to Engage Your Viewers with a 3 Second Hook

It’s become pretty common knowledge for social videos that you have to hook your audience in the first 3 seconds. Something...

How to Structure a Video for Your Business

When creating a video, it's important to plan for the beginning, middle and end. Planning ahead will take your videos to the next level...

DIY Video for Business - Train Yourself With Your Smartphone

Like anything in business, you get what you pay for and we honestly recommend getting professionals to create the videos for your...

Client Testimonial Videos - When, Where & How

Having a video of your clients recommending your products or services can be a hugely powerful tool, but there are several important...

5 Ways to Get Comfortable on Camera Without Hiring a Coach

Presenting on camera can be a really difficult thing to do. Whether it's dealing with the fact that you're slightly older or fatter than...

Can't get a camera crew to your staff in time for a shoot? Here's 3 solutions

Occasionally in business, we all run in to the same problem: you've got a video that needs to be shot and released urgently but there's a...

Employee Turnover Ruining Videos? Here's 1 Smart Way to Fix It

So you make a video featuring your fantastic employees because you know that people want to do business with people and you want to be...

How NOT to Look Like an A**hole in Your Marketing Videos

We've all seen it. Someone pops up on your social media feed that just makes you cringe. If you want people to form an emotional...

Why You Should Create a 'Hook' Snippet of Your Marketing Videos

Say you've got a marketing video that's 2 minutes long. It's really important that people see it but when it comes time to promote it on...

How to Get the 'Feels' Into Your Videos

In a world of massively overwhelming, omnipresent marketing, the number 1 thing that people now respond to is emotional effect. We’re so...

How to Create a Landing Page Video That Drives Sales

A great landing page video, also known as a homepage video, a website video, or a Video Sales Letter (VSL) is crucial to maximizing your...

Why You Should be Using More Text in Your Marketing Videos

Marketing videos, primarily, are now seen through social media. When videos pop up on your Facebook, LinkedIn or Instagram feed, the...