Social Media Video Production: A Comprehensive Guide to Captivate and Convert Prospects
In today's digital age, the battle for customer attention has moved to new frontiers, and nowhere is this more evident than on social...
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Oct 25, 20231 min read
Striking the Perfect Duration in your B2B Video Marketing Strategy
Video duration can be a double-edged sword. Too long, and you risk losing viewer interest. Too short, and you might not convey your...
Feb 1, 20232 min read
5 Ways to Engage Your Viewers with a 3 Second Hook
It’s become pretty common knowledge for social videos that you have to hook your audience in the first 3 seconds. Something...
Nov 21, 20182 min read
How to Structure a Video for Your Business
When creating a video, it's important to plan for the beginning, middle and end. Planning ahead will take your videos to the next level...
Nov 7, 20181 min read
DIY Video for Business - Train Yourself With Your Smartphone
Like anything in business, you get what you pay for and we honestly recommend getting professionals to create the videos for your...
Oct 10, 20182 min read
Client Testimonial Videos - When, Where & How
Having a video of your clients recommending your products or services can be a hugely powerful tool, but there are several important...
Sep 19, 20183 min read
5 Ways to Get Comfortable on Camera Without Hiring a Coach
Presenting on camera can be a really difficult thing to do. Whether it's dealing with the fact that you're slightly older or fatter than...
Sep 4, 20182 min read
Can't get a camera crew to your staff in time for a shoot? Here's 3 solutions
Occasionally in business, we all run in to the same problem: you've got a video that needs to be shot and released urgently but there's a...
Aug 29, 20182 min read
Employee Turnover Ruining Videos? Here's 1 Smart Way to Fix It
So you make a video featuring your fantastic employees because you know that people want to do business with people and you want to be...
Aug 22, 20182 min read
How NOT to Look Like an A**hole in Your Marketing Videos
We've all seen it. Someone pops up on your social media feed that just makes you cringe. If you want people to form an emotional...
Aug 13, 20181 min read
Why You Should Create a 'Hook' Snippet of Your Marketing Videos
Say you've got a marketing video that's 2 minutes long. It's really important that people see it but when it comes time to promote it on...
Aug 8, 20183 min read
How to Get the 'Feels' Into Your Videos
In a world of massively overwhelming, omnipresent marketing, the number 1 thing that people now respond to is emotional effect. We’re so...
Jul 25, 20183 min read
How to Create a Landing Page Video That Drives Sales
A great landing page video, also known as a homepage video, a website video, or a Video Sales Letter (VSL) is crucial to maximizing your...
Jul 18, 20182 min read
Why You Should be Using More Text in Your Marketing Videos
Marketing videos, primarily, are now seen through social media. When videos pop up on your Facebook, LinkedIn or Instagram feed, the...
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