What is Emotional Marketing?
Did you know that 95% of a purchasing decision is made with our subconscious mind? Our emotions, in fact, play the primary role when it...
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- Mar 28
- 3 min
Video Marketing: Mobile vs Desktop - A Comparative Insight
In today's fast-paced digital world, video marketing has emerged as a powerhouse for engaging audiences, enhancing brand visibility, and...
- Mar 14
- 4 min
How $8k in Video Marketing Can Earn a Brand $34m ROI
How much of a risk is video marketing? Does it earn a good return on investment (ROI)? We reviewed a sample animated explainer video to...
- Mar 7
- 1 min
Choosing the Right Aspect Ratio for Social Media Videos
When it comes to video marketing, choosing the correct aspect ratio for each social media platform can be just as important as the...
- Feb 29
- 5 min
10 Benefits of Corporate Charity Partnerships
In the world of business, pairing with a charity isn't just good karma—it's a strategic masterstroke. Discover how corporate-charity...
- Feb 14
- 9 min
Social Media Video Production: A Comprehensive Guide to Captivate and Convert Prospects
In today's digital age, the battle for customer attention has moved to new frontiers, and nowhere is this more evident than on social...
- Jan 31
- 1 min
Video Marketing Metrics: An Agency Guide
As any agency knows, metrics are the heartbeat of any marketing campaign, video included. Yet, the terms can sometimes seem like a...
- Jan 22
- 1 min
The Art of Visual Storytelling
In today's fast-paced world, 80% of videos are watched with the sound off. This places a greater emphasis on the art of visual...
- Jan 16
- 3 min
Maximizing Business Impact: The Strategic Edge of Video Marketing
Harnessing the Power of Visual Storytelling In today's fast-paced digital landscape, marketing directors and CEOs are constantly seeking...
- Jan 8
- 2 min
B2B Video Marketing: Engaging the Millennial Decision-Makers
Once upon a time, in the not-so-distant past, a generational shift began to transform the landscape of business. As the sun set on the...
- Jan 3
- 2 min
Unveiling the Secrets of Targeted Video Marketing
Introduction: A Universal Challenge with a Local Solution Imagine you're crafting a masterpiece, a video designed to captivate audiences...
- Nov 22, 2023
- 1 min
Starting with Audience Needs: Value Exchange and Buyer's Journey
To create impactful videos, you have to start where it matters the most: your audience's needs. Value exchange is all about providing...
- Nov 14, 2023
- 1 min
Capture, Engage, Convert: A Video Marketing Agency’s Blueprint for B2B Success
First Impressions Count in Video Marketing The opening moments of your video are crucial. LinkedIn's research indicates that 86% of...
- Nov 8, 2023
- 2 min
Mastering Viewer Engagement: Video Marketing Agency Insights
Engagement is the cornerstone of any successful marketing campaign. In the realm of video, this is even more pronounced. Statistics...
- Nov 2, 2023
- 1 min
Unlock the Potential of TikTok: A Comprehensive Guide from a Top Video Marketing Agency
TikTok isn't just for dance challenges and viral memes; it's also a powerful marketing platform if you know how to utilize it properly....
- Oct 25, 2023
- 1 min
Striking the Perfect Duration in your B2B Video Marketing Strategy
Video duration can be a double-edged sword. Too long, and you risk losing viewer interest. Too short, and you might not convey your...
- Oct 18, 2023
- 1 min
How to Make Your Video Headline and Thumbnail Work Together in B2B Marketing
In B2B marketing, the headline and thumbnail image of your video can often determine its success. Likes and comments are secondary; what...
- Oct 12, 2023
- 1 min
Adding Authenticity to Your Video Marketing
Authenticity resonates. Whether you're crafting a brand story video or a live-action explainer video, being genuine can set you apart in...
- Oct 10, 2023
- 1 min
Unlocking The Power of Wit and Originality in B2B Video Marketing - Agency Insights
As a leading video marketing agency, we understand the power of wit and originality in B2B video content. Humour isn't just for B2C; it...
- Feb 1, 2023
- 2 min
5 Ways to Engage Your Viewers with a 3 Second Hook
It’s become pretty common knowledge for social videos that you have to hook your audience in the first 3 seconds. Something...
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