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You’re in a clothing store.   You slip on a shirt.   You feel confident. Proud. A new you.   And in that instant, you’ve already decided: I want this. But then you feel guilty. So you start thinking of reasons to justify it: Well, I don’t have anything in this colour. This would finally go with those pants that don’t go with anything. Plus, I didn’t buy anything last week… This is how buying works. We decide emotionally, then justify with logic. Are there any brands that just

Did you know that 95% of a purchasing decision is made with our subconscious mind? Our emotions, in fact, play the primary role when it...

In today's fast-paced digital world, video marketing has emerged as a powerhouse for engaging audiences, enhancing brand visibility, and...

How much of a risk is video marketing? Does it earn a good return on investment (ROI)? We reviewed a sample animated explainer video to...