Choosing the Right Aspect Ratio for Social Media Videos

When it comes to video marketing, choosing the correct aspect ratio for each placement can be just as important as the content itself. Platform layouts keep changing, so protect important text and faces with safe margins and export for the actual feed, Reel, Story or ad placement.

• Facebook and Instagram Stories: Go vertical with a 9:16 aspect ratio to utilize screen space efficiently.
• Instagram Feed and Reels: Use 4:5 for feed posts and 9:16 for Reels, keeping titles and faces clear of interface overlays.

• LinkedIn: Horizontal 16:9, square 1:1 and vertical formats can all work; choose based on where the video will appear and how much mobile screen space you need.
• Facebook Groups: If you're sharing B2B content, a 16:9 ratio comes across as less salesy and more informative.

Bonus Tip: Create both horizontal and vertical versions of your landing page videos to cater to desktop and mobile users.

🎬 Check out our video on choosing the right aspect ratio above.