When it comes to video marketing, choosing the correct aspect ratio for each social media platform can be just as important as the content itself. An incorrectly formatted video can lead to awkward cropping or, worse, skipped content. Here's a guide to get you started:
Facebook and Instagram Stories: Go vertical with a 9:16 aspect ratio to utilize screen space efficiently.
Instagram Feed: Instagram changes their mind on this quite often but for now it's 4:5, so plan your visuals accordingly.
Pro tip: If you really want to make use of screen space but you need your video to be landscape format, upload it rotated 90° and include a title that starts horizontal and rotates 90°, encouraging the user to do the same with their phone. Here's an example.
LinkedIn: A horizontal 16:9 or 1:1 format works better for professional platforms like LinkedIn, though vertical 9:16 is great for raw non-produced content.
Facebook Groups: If you're sharing B2B content, a 16:9 ratio comes across as less salesy and more informative.
Bonus Tip: Create both horizontal and vertical versions of your landing page videos to cater to desktop and mobile users.
🎬 Check out our video on choosing the right aspect ratio above.
