As a leading video marketing agency, we understand the power of wit and originality in B2B video content. Humour isn't just for B2C; it has a place in B2B marketing as well.
A LinkedIn study found that 76% of viewers are more likely to watch a funny video, and 74% are drawn to unique content. While not every joke will land with every viewer, targeting a niche audience that shares your sense of humour can create a more loyal customer base.
Humour Types: From wit and satire to slapstick, identify the humour that aligns with your brand.
Uniqueness: Don't be afraid to show off what makes your brand unique, whether it's your approach to solutions or company culture.
🎬 Watch our concise video to learn how to infuse wit and originality into your B2B video marketing strategy.