Video duration can be a double-edged sword. Too long, and you risk losing viewer interest. Too short, and you might not convey your message effectively.
According to LinkedIn, B2B videos should ideally be between 30 seconds and 2 minutes for maximum engagement.
Keep It Short: No explainer video should exceed 2 minutes. The majority prefer videos to be 60 seconds or less.
🎬 Find more video marketing strategy tips on nailing the ideal duration in our comprehensive video.