Striking the Perfect Duration in your B2B Video Marketing Strategy

Video duration can be a double-edged sword. Too long, and you risk losing viewer interest. Too short, and you might not convey your message effectively.

• According to LinkedIn, B2B videos should ideally be between 30 seconds and 2 minutes for maximum engagement.

• Keep It Short: No explainer video should exceed 2 minutes. The majority prefer videos to be 60 seconds or less.

🎬 Find more video marketing strategy tips on nailing the ideal duration in our comprehensive video.