What is Emotional Marketing?
Did you know that 95% of a purchasing decision is made with our subconscious mind? Our emotions, in fact, play the primary role when it...
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Feb 149 min read
Social Media Video Production: A Comprehensive Guide to Captivate and Convert Prospects
In today's digital age, the battle for customer attention has moved to new frontiers, and nowhere is this more evident than on social...
Jan 311 min read
Video Marketing Metrics: An Agency Guide
As any agency knows, metrics are the heartbeat of any marketing campaign, video included. Yet, the terms can sometimes seem like a...
Jan 221 min read
The Art of Visual Storytelling
In today's fast-paced world, 80% of videos are watched with the sound off. This places a greater emphasis on the art of visual...
Jan 163 min read
Maximizing Business Impact: The Strategic Edge of Video Marketing
Harnessing the Power of Visual Storytelling In today's fast-paced digital landscape, marketing directors and CEOs are constantly seeking...
Jan 82 min read
B2B Video Marketing: Engaging the Millennial Decision-Makers
Once upon a time, in the not-so-distant past, a generational shift began to transform the landscape of business. As the sun set on the...
Nov 22, 20231 min read
Starting with Audience Needs: Value Exchange and Buyer's Journey
To create impactful videos, you have to start where it matters the most: your audience's needs. Value exchange is all about providing...
Nov 14, 20231 min read
Capture, Engage, Convert: A Video Marketing Agency’s Blueprint for B2B Success
First Impressions Count in Video Marketing The opening moments of your video are crucial. LinkedIn's research indicates that 86% of...
Nov 8, 20232 min read
Mastering Viewer Engagement: Video Marketing Agency Insights
Engagement is the cornerstone of any successful marketing campaign. In the realm of video, this is even more pronounced. Statistics...
Oct 25, 20231 min read
Striking the Perfect Duration in your B2B Video Marketing Strategy
Video duration can be a double-edged sword. Too long, and you risk losing viewer interest. Too short, and you might not convey your...
Oct 18, 20231 min read
How to Make Your Video Headline and Thumbnail Work Together in B2B Marketing
In B2B marketing, the headline and thumbnail image of your video can often determine its success. Likes and comments are secondary; what...
Feb 1, 20232 min read
5 Ways to Engage Your Viewers with a 3 Second Hook
It’s become pretty common knowledge for social videos that you have to hook your audience in the first 3 seconds. Something...
Dec 5, 20182 min read
The Power of the 1-Minute Video
A lot of people resented the 1-minute limit for Instagram™ videos, but it can actually work in your favour. A 1-minute video has a lot of...
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