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Starting with Audience Needs: Value Exchange and Buyer's Journey

To create impactful videos, you have to start where it matters the most: your audience's needs. Value exchange is all about providing tips that make your audience's life easier. Tailoring your content to where your prospects are in the decision-making process can also make your video more relevant.

  • Value Exchange: Share tips that can boost your audience's productivity.

  • Buyer's Journey: Customize your content based on your prospect's stage in the decision-making process.

🎬 Learn more about audience-centric video creation in our concise video guide.


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