The Power of the 1-Minute Video

Updated: Dec 8, 2020

A lot of people resent the 1-minute limit for Instagram™ videos, but it can actually work in your favour. A 1-minute video has a lot of benefits to video marketing...



1. Leave them wanting more

Many rookie video creators loathe the idea of cutting their hard work down to a measly 1 minute, but most often their attitude changes once they see the end result. It's punchier, faster paced and leaves the viewer wanting more.


2. Higher retention rate

Because there's less to watch, viewers get through a higher percentage of the video length. This pushes up SEO and makes your video more likely to get pushed to other viewers.


3. Reverse story structure