The Power of the 1-Minute Video
A lot of people resent the 1-minute limit for Instagram™ videos, but it can actually work in your favour. A 1-minute video has a lot of benefits to video marketing... 1. Leave them wanting more Many rookie video creators loathe the idea of cutting their hard work down to a measly 1 minute, but most often their attitude changes once they see the end result. It's punchier, faster paced and leaves the viewer wanting more. 2. Higher retention rate Because there's less to watch, v