A lot of people resent the 1-minute limit for Instagram™ videos, but it can actually work in your favour. A 1-minute video has a lot of benefits to video marketing... 1. Leave them wanting more Many rookie video creators loathe the idea of cutting their hard work down to a measly 1 minute, but most often their attitude changes once they see the end result. It's punchier, faster paced and leaves the viewer wanting more. 2. Higher retention rate Because there's less to watch, v

Just a quick one today - but important nonetheless. Because the viewer doesn't have to click through and rotate their phone to utilize the full screen, vertical aspect ratios have much higher engagement. To do this with a proper camera, there are 2 main methods: Use a photography tripod and film in portrait orientation (camera on it's side), then create a 9:16 video sequence and rotate the footage to fit. Use a video tripod, allowing for smooth pans and tilts, then crop the s

People quite often create marketing videos with an 'if you build it they will come' attitude but this, sadly, isn't always the case. Marketing videos in today's digital landscape should be purposeful. A well-planned and strategic marketing video will hook your viewer's attention, keep it, and funnel them through to your website. If they aren't purposeful, you could be wasting money creating a worthless asset, instead of an asset that adds value to your business. 1. Hook the v

Marketing videos, primarily, are now seen through social media. When videos pop up on your Facebook, LinkedIn or Instagram feed, the sound is usually switched off for most people. So, you want to make sure that you deliver value visually first and foremost, before trying to use sound. Video Marketing nowadays is all about competing with the viewer's urge to keep scrolling through their feed. On-screen text allows them to engage with your video and take your message on board,

So you'd like something in your job to feel good about but can't find the financial justification? Well you're in luck! Video Marketing is widely varied and far reaching, so it's a power that we believe should be used for growth, and for good. Responsible Capitalism is a brilliant trend that's sweeping the globe. Simply put, it's using the power of business to help the less fortunate. It's fantastic because it provides profit incentive for businesses to be philanthropic. The