Just a quick one today - but important nonetheless.
Because the viewer doesn't have to click through and rotate their phone to utilize the full screen, vertical aspect ratios have much higher engagement.
To do this with a proper camera, there are 2 main methods:
Use a photography tripod and film in portrait orientation (camera on it's side), then create a 9:16 video sequence and rotate the footage to fit.
Use a video tripod, allowing for smooth pans and tilts, then crop the sequence in post. Then move each clip left and right to get the right framing. This method allows for a regular 16:9 aspect ratio version and a square or vertical version.
For a resolution that will work well across social media we recommend cropping to 864x1080.