Why You Should Embrace Vertical Aspect Ratios for Videos

Updated: Nov 21, 2018

Just a quick one today - but important nonetheless.

Because the viewer doesn't have to click through and rotate their phone to utilize the full screen, vertical aspect ratios have much higher engagement.

To do this with a proper camera, there are 2 main methods:

  1. Use a photography tripod and film in portrait orientation (camera on it's side), then create a 9:16 video sequence and rotate the footage to fit.

  2. Use a video tripod, allowing for smooth pans and tilts, then crop the sequence in post. Then move each clip left and right to get the right framing. This method allows for a regular 16:9 aspect ratio version and a square or vertical version.

For a resolution that will work well across social media we recommend cropping to 864x1080.

#editing #engagement

© 2018 Black Iris Films.

Sydney, Australia

Creative Filmmaking meets Marketing

ABN: 13774120626

view privacy policy

Follow Us:

  • Black Iris Films Facebook
  • Black Iris Films Twitter
  • Black Iris Films Instagram
  • Black Iris Films YouTube
  • Black Iris Films LinkedIn

Interested in becoming a partner? CLICK HERE