You’re in a clothing store. You slip on a shirt. You feel confident. Proud. A new you. And in that instant, you’ve already decided: I want this. But then you feel guilty. So you start thinking of reasons to justify it: Well, I don’t have anything in this colour. This would finally go with those pants that don’t go with anything. Plus, I didn’t buy anything last week… This is how buying works. We decide emotionally, then justify with logic. Are there any brands that just
