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You’re in a clothing store. You slip on a shirt. You feel confident. Proud. A new you. And in that instant, you’ve already decided: I want this. But then you feel guilty. So you start thinking of reasons to justify it: Well, I don’t have anything in this colour. This would finally go with those pants that don’t go with anything. Plus, I didn’t buy anything last week… This is how buying works. We decide emotionally, then justify with logic. Are there any brands that just

Did you know that 95% of a purchasing decision is made with our subconscious mind? Our emotions, in fact, play the primary role when it comes to buying decisions. We decide emotionally and then justify with logic. Therefore, it makes sense that communicating your value in a way that feels human and relatable should be the top priority in sales and marketing. This isn't merely a belief—it's an objective, measurable truth. Let’s delve into the compelling world of emotional mar

It's nothing new, in fact it's a tale as old as time, but nonetheless it can help to go back to basics every now and then. Selling your...

In a world of massively overwhelming, omnipresent marketing, the number 1 thing that people now respond to is emotional effect. We’re so...