BLACK IRIS FILMS
LEARN

Did you know that 95% of a purchasing decision is made with our subconscious mind? Our emotions, in fact, play the primary role when it comes to buying decisions. We decide emotionally and then justify with logic. Therefore, it makes sense that communicating your value in a way that feels human and relatable should be the top priority in sales and marketing. This isn't merely a belief—it's an objective, measurable truth. Let’s delve into the compelling world of emotional mar

In the world of business, pairing with a charity isn't just good karma—it's a strategic masterstroke. Discover how corporate-charity partnerships can elevate your brand and make a meaningful difference. Tax Deductions Galore Nothing says "I'm a savvy businessperson" quite like leveraging generosity for a tax break. It's the financial equivalent of having your cake, giving a slice away, and somehow ending up with more cake. Brand Halo Effect Engaging in philanthropy is like pu

Harnessing the Power of Visual Storytelling In today's fast-paced digital landscape, marketing directors and CEOs are constantly seeking...

Running short of inspiration for social media videos for your business? Well hopefully this list will help generate some creative...

It's nothing new, in fact it's a tale as old as time, but nonetheless it can help to go back to basics every now and then. Selling your...

When creating a video, it's important to plan for the beginning, middle and end. Planning ahead will take your videos to the next level...

Like anything in business, you get what you pay for and we honestly recommend getting professionals to create the videos for your...

Okay, just a heads up - we're going to suggest doing something to solve meaningful problems again. But hear us out! It can seem like a...

Having a video of your clients recommending your products or services can be a hugely powerful tool, but there are several important...

People quite often create marketing videos with an 'if you build it they will come' attitude but this, sadly, isn't always the case....

An interesting video pops up on your mobile feed, you tap it to turn the sound on or learn more and suddenly the video moves to the top...

Explainer videos are crucial to marketing your business. They can save time explaining and pitching your business, they can allow you to...

Occasionally in business, we all run in to the same problem: you've got a video that needs to be shot and released urgently but there's a...

So you make a video featuring your fantastic employees because you know that people want to do business with people and you want to be...

A great landing page video, also known as a homepage video, a website video, or a Video Sales Letter (VSL) is crucial to maximizing your...

So you'd like something in your job to feel good about but can't find the financial justification? Well you're in luck! Video Marketing...

A marketing funnel is currently the best method for marketing your business, as it creates paths for your prospects to follow that lead...