Sell the Lifestyle not the Product
It's nothing new, in fact it's a tale as old as time, but nonetheless it can help to go back to basics every now and then. Selling your product (or service) based on the lifestyle benefits you offer will ultimately result in more sales, here's why... If you use the why, why, why test to drill down to the core benefits of your offering, you will inevitably end up at the lifestyle benefits. For example, if you sell financial services, people need you because they need to make s