It's nothing new, in fact it's a tale as old as time, but nonetheless it can help to go back to basics every now and then. Selling your product (or service) based on the lifestyle benefits you offer will ultimately result in more sales, here's why... If you use the why, why, why test to drill down to the core benefits of your offering, you will inevitably end up at the lifestyle benefits. For example, if you sell financial services, people need you because they need to make s

Having a video of your clients recommending your products or services can be a hugely powerful tool, but there are several important factors to consider when creating them. When First of all, if you're thinking of making a client testimonial video as the main, central video for your business, you should understand that it's a video for warm leads. We advise making an explainer video first if you don't have one, as it's a more powerful tool for opening up communication with co

In a world of massively overwhelming, omnipresent marketing, the number 1 thing that people now respond to is emotional effect. We’re so adept at technology that we navigate the internet based on feel. If a brand feels good to us, we're more likely to buy from them. First we feel, then we think. Show the emotional effect of your products / services The easiest and most effective way to create an emotional connection with your brand is to show the emotional effect of your prod