Why Use Video?

A clear customer journey gives prospects useful paths from discovery to decision, and video can support each step rather than sit as an afterthought. Used well, it can demonstrate value, answer objections and encourage the next action.

The figures below are retained as a historical snapshot from the original 2018 article, not as current benchmarks. In 2026, use first-party analytics and current platform reporting to decide how video contributes to your funnel.

• Video is projected to claim more than 80% of all web traffic by 2019.
• 87% of online marketers are currently using video content in their digital marketing strategies.
• Embedding videos in landing pages can increase conversion rates by 80%.
• 90% of customers report that product videos help them make purchasing decisions.
• According to YouTube, mobile video consumption grows by 100% every year.
• 64% of customers are more likely to buy a product online after watching a video about it.
• Adding a video to marketing emails can boost click-through rates by 200-300%.
• A third of all the time people spend online is dedicated to watching videos.
• Video ads now account for more than 35% of all ad spending online.
• 59% of company decision makers would rather watch a video than read an article or blog post.

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